Television series "Gotham" was promoted in a huge way, with Virtual Images lenticular tags!  Over 100,000 of these luggage tags were handed out at Comicon, both on the show floor and around the convention center.  

"Fox will also distribute 5,000 Gotham Chronicle newspapers to fans on the ground at the convention (see the first issue above). Taking the news hook one step further, the network will launch a website where fans can keep up to date with breaking news, culture and entertainment stories set in the fictional world of Gotham with GothamChronicle.com. On top of all that, there will be 100,000 lenticular tags on lanyards distributed both on the street and at the Fox Comic-Con booth." - The Hollywood Reporter