"Direct mail, snail mail or just mail — whatever you call it — is not dead. In fact, it dominates ad spending by local retailers, taking up more than 43 percent of retailers’ total advertising budgets according to a 2013 report from small business research firm BIA/Kelsey."

“Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital,” writes Vladimir Gendelman, print marketing expert and CEO of Company Folders. “Accordingly, the audience feels special because of what is a personal touch often lacking in traditional print marketing.”

Read the entire article on All Voices by Barry Eitel here.