the latest news on lenticular marketing and packaging


06 13 2014

A new collector coin and stamp tell the story of the Ghost Bride who has made the Fairmont Banff Springs her eternal home since the 1930s when, upon stepping onto the staircase, she suddenly stumbled and tragically fell to her death. Since then, some claim to have seen an apparition dancing in the hotel's ballroom or walking down the staircase, as she did on that fateful day which brought a tragic end to her love story.  The coin and stamp were unveiled today at the Fairmont Banff Springs.

"Canadians have long recounted ghost tales that delight and frighten people of all ages," said Ian E. Bennett, President and CEO of the Royal Canadian Mint. "We're proud to produce coins that not only highlight such fascinating Canadian stories but also create a lasting impression through design and the innovative use of technology."

Thanks to the creative use of lenticular technology, a uniquely haunting effect is produced when the coin is tilted: the bride's eyes suddenly spring open, while the candles that lined the staircase light up the once-black background.

For more information on this stamp series, visit the Canadian Mint's press release

tags: Innovation
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