News

the latest news on lenticular marketing and packaging

PRINT BOOKS OUTSOLD EBOOKS IN FIRST HALF OF 2014

10 07 2014

New numbers from Nielsen Books & Consumer showing that ebooks were outsold by both hardcovers and paperbacks in the first half of 2014.

"According to Nielsen’s survey, ebooks constituted only 23 percent of unit sales for the first six months of the year, while hardcovers made up 25 percent and paperback 42 percent of sales. In other words, not only did overall print book sales, at 67 percent of the market, outpace ebook sales, both hardcovers and paperbacks individually outsold ebooks." 

Read more on the Huffington Post.

tags: Media
What is Lenticular?
Why Use Lenticular
Lenticular Design Expertise
Resources