Experience Iron Man like never before! Marvel and Hero Ventures, an L.A.-based entertainment company is bringing a themed interactive tour to 20-24 cities called The Marvel Experience to the U.S., including a 4D motion ride featuring Iron Man. Kicking off in the spring of 2014, The Marvel Experience will feature 3D animation, digitally-projected animation, motion-comic origin stories, virtual reality/holographic simulations, merchandize and integrated social media. This groundbreaking and unique experience will be a traveling destination for fans and families, making everyone feel like a superhero.