In a recent video, published on the IKEA website, the furniture giant gives a subtle nod to the power of print.  

Among the features, the man says: The catalog is wireless, has an “eternal” battery life, and comes with “pre-installed” content that can be navigated page-by-page without lag. Pages can be “bookmarked” by turning down their corners, and the catalog supports multiple users via hand-to-hand sharing.

In other words, it’s a typical paper catalog.  

The video, titled "Experience the power of the bookbook" is a spoof of Apples recent ad campaigns has gone viral, creating additional buzz for the retailers catalog,.