02 12 2015

"With the explosion of online marketing there is a temptation to set aside direct-mail as a means of reducing spending. That temptation is even more persuasive when a false comparison is used, such as direct-mail vs. e-mail, without looking at the numbers. Nobody downloads an e-mail and puts it up on the refrigerator with a little magnet, and sees it 20 times a day until they call. That might happen with a well-designed letter or postcard received in the mail though. What advertisements are on your fridge? Any emails there? Probably not."

Read more at http://www.business2community.com="" your="">http://www.business2community.com/marketing/forget-hype-direct-mail-dead-01154734#Apo7LgxU7bEyhkGJ.99