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the latest news on lenticular marketing and packaging

VIRTUAL IMAGES WINS SECOND CONSECUTIVE SILVER AWARD FOR DESIGN IN THE DAVEY AWARDS

11 03 2015

Virtual Images has been named recipient of a silver Davey Awards in the category of design, business-to-business direct mail. The winning piece, titled "Universe", was part of Virtual Images 2015 self-promotional campaign. This 3D postcard was designed by Virtual Images Creative Director, Adam Johnson.

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide.  The 2015 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relation firms.  For more information on the Davey Awards, please visit http://www.daveyawards.com

tags: Awards

GOLD INK AWARDS ENTRY: 3-D LENTICULAR EFFECTS MAKES THIS DIRECT MAILER POP

05 29 2015

Source: Printing Impressions

PHILADELPHIA—May 29, 2015—This 2015 Gold Ink Awards entry, titled “Universe,” was entered into the Direct Mail category, by lenticular specialty printer Virtual Images, headquartered in Redland, California. The direct mail piece was designed by Adam Johnson, lead creative at Virtual Images.
A lenticular lens was applied to this direct mail piece the 3-D world.

A lenticular lens was applied to this direct mail piece to create a 3-D world.

“Universe” was printed on a 40″ KBA Rapida 104 sheetfed offset UV press, for a press run of 10,000 sheets. Multiple colors were used for this project, as well as diecutting (rounded corners). According to Maile Kaulukukui, sales and marketing program manager at Virtual Images, a lenticular lens was also applied (21.5 mil/100 lip), which she says, creates lots of depth that can be viewed at a hand-held distance. “Lenticular printing is a highly specialized process, and the design, art preparation (interlacing), and printing require substantial expertise and experience,” Kaulukukui further explains.

“Universe” was produced in Virtual Images’ production facility in Inver Grove Heights, Minnesota. The plant is G7 certified, as well as humidity and temperature controlled. Kaulukukui adds that the company has made investments to its press to optimize cooling and to allow for exceptional image register and consistency on lenticular materials.

Back of the direct mail piece.

The back of the mailer invites readers to learn more about the art of dimension.  Read more about the Gold Ink awards and how to enter here.

VIRTUAL IMAGES WINS SILVER IN DAVEY AWARDS, 2014

11 05 2014

Virtual Images, leading provider of high-quality, US manufactured lenticular, has been named recipient of two silver Davey Awards in the category of business-to-business direct mail.  The winning pieces are titled "Autumn" and "Smooth" and were both part of Virtual Images 2014 self-promotional direct mail campaign.

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve.

For more information on the Davey Awards and their judging criteria, please visit http://www.daveyawards.com

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VIRTUAL IMAGES MEDIA CONTACT:
Maile Kaulukukui
909-255-7312
mkaulukukui@virtual-images.com

tags: Awards

VIRTUAL IMAGES WINS PEWTER IN GOLD INK AWARDS, 2014

08 18 2014

Virtrual Images, leading provider of high-quality, US manufactured lenticular, wins pewter in the category of dimensional printing.  The piece entered, titled "Dancer" is part of Virtual Images 2014 self-promotional direct mail campaign.  

The Gold Ink Awards is the industry’s most prestigious print competition, from Printing Impressions magazine.  For more information on the Gold Ink awards, visit their website here.

VIRTUAL IMAGES MEDIA CONTACT:
Maile Kaulukukui
909-255-7312
mkaulukukui@virtual-images.com

VIRTUAL IMAGES WINS BRONZE IN SUMMIT CREATIVE AWARDS, 2014

05 14 2014

Virtual Images wins a bronze award in the category of Industry Self-Promotion Collateral in this year's Summit Creative Awards.  The piece entered, titled "Autumn" is part of Virtual Images 2014 self-promotional direct mail campaign.

The Summit Creative Awards (SCA), a division of the Summit International Awards organization, has been established as one of the premier arbiters of creative excellence.  For more informatoin on this award, visit their website.  

tags: Awards
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